Final Project Requirements
(Up to 3 people in a group)
You are going to begin your final project! For this project you may work in teams of no more than 3 people. Talk to your classmates about what part of the project they feel most skilled and confident in. Remember, to complete it, you will need to divide and conquer! Read all of the instructions carefully. Select your group and before the block is over today, please submit a list of all members in your group and your product name. If you want to work by yourself, make note of that as well and I will adjust the requirements as necessary. You will not be able to complete this entire thing by yourself with the short amount of time we have left.
Final ProjectFor your final project in Multimedia I you will to create your own division of a major corporation in which you will introduce a new product to add to their existing product line.
In the marketplace of a consumer-oriented society, producers search for effective means of differentiating their products in a positive way from their competitors' products. They also look for additional products to add to a current product line. The level of sophistication in achieving the desired identity has increased substantially. Today, companies employ market researchers, product developers, and advertisers to attain a competitive edge in introducing a new product.
As members of a marketing team, advertisers (both print and video), product developer, package designer, and web master, you are to come up with a new product to add to an existing product line of the corporation you choose. You are to research the corporation including existing product lines, financial stability, locations throughout the world, and any other pertinent information to get a clear foundation on what the company is all about and where they are going with their products in the future. You are to research the competitors to see the similar products they offer, media used for advertising, features of the product, pricing and target markets.
For the new product introduced you are to develop the following:
(Up to 3 people in a group)
You are going to begin your final project! For this project you may work in teams of no more than 3 people. Talk to your classmates about what part of the project they feel most skilled and confident in. Remember, to complete it, you will need to divide and conquer! Read all of the instructions carefully. Select your group and before the block is over today, please submit a list of all members in your group and your product name. If you want to work by yourself, make note of that as well and I will adjust the requirements as necessary. You will not be able to complete this entire thing by yourself with the short amount of time we have left.
Final ProjectFor your final project in Multimedia I you will to create your own division of a major corporation in which you will introduce a new product to add to their existing product line.
In the marketplace of a consumer-oriented society, producers search for effective means of differentiating their products in a positive way from their competitors' products. They also look for additional products to add to a current product line. The level of sophistication in achieving the desired identity has increased substantially. Today, companies employ market researchers, product developers, and advertisers to attain a competitive edge in introducing a new product.
As members of a marketing team, advertisers (both print and video), product developer, package designer, and web master, you are to come up with a new product to add to an existing product line of the corporation you choose. You are to research the corporation including existing product lines, financial stability, locations throughout the world, and any other pertinent information to get a clear foundation on what the company is all about and where they are going with their products in the future. You are to research the competitors to see the similar products they offer, media used for advertising, features of the product, pricing and target markets.
For the new product introduced you are to develop the following:
- Paper
- Title Page
- Should have the logo and all team member names.
- 2-3 pages with the following sections
- Company Background
- New Product Integration
- How did you identify a need for this product?
- Why does this product fit with the company? Target market?
- What marketing strategies will you use to integrate this product into your corporation?
- Logo
- Using Photoshop CS6
- Width 7 inches
- Height 5 inches
- Colors should reflect the message you are trying to send
- Use of a variety of Photoshop skills
- Print Advertisement
- Using Photoshop CS6
- Width 8.5 inches
- Height 11 inches
- Take a look at sample magazine advertisements before beginning your design
- Minimum of 10 layers
- Coupon
- For a special discount or buy one get one free etc.
- Minimum of 5 layers
- Logo should be included
- Include an expiration date on your coupon.
- Size: 7 inches wide by 5 inches
- Suggestion: Find a barcode to place on your coupon!
- Commercial
- Using Adobe Elements
- Help with Premiere Elements Can't remember how we did something in Elements? Take a look at these simple tutorials through Adobe to hopefully guide you in the right direction!Watch Adobe Elements TVYou can also view the PowerPoint we used in class. That PowerPoint can be found on my Faculty Page or by clicking: http://www.lakeland.k12.nj.us/Page/1738
- Adhere to copyright laws
- Minimum of 10 images reworked in Photoshop
- Create a rough draft of your commercial on paper before you begin working on the video
- Additional requirements are included on the each title and picture should be 720 pixels by 480 pixels.
- Record 30-seconds of music
- Sound sites to try:
http://public.research.att.com/~ttsweb/tts/demo.php
http://www.text2speech.org/
http://www.cepstral.com/demos/ - Web Site
- Using Adobe Dreamweaver CS6
- See the template on the X drive for specifics for each page
- Include the following pages:
- Home
- Product
- Advertisement
- Commercial
- Contact
