Trident Launches Clothing Line That 'Disables' Your Technology

Party New York Creates 'Life Gear Collection' to Help You Focus

Courtesy of:  http://creativity-online.com/ 

http://creativity-online.com/work/trident-keep-life-in-focus/35264

Fashion Line:  http://creativity-online.com/work/trident-focus-life-gear-collection/35266

"Trident wanted to make the point that chewing gum can keep you focused on the important things in life. One thing that distracts people from doing so is technology, so the brand tapped Party New York to create something that will help keep folks' social media and tech addiction in check: a clothing collection that shields radio frequencies. The result? When devices are stashed into shirt, pants and accessory pockets, their ringing and pinging are disabled so that wearers can focus on real life around them."