Thursday, May 8, 2014

Meaning of Color-Creating a Color Brochure

There are 6 panels in the brochure:
  1. Cover/Title Page
    Make sure to include your name, Multimedia I, Ms. Kohmuench, and your block
    You can create your cover using wordle.net
    Go to: http://www.color-wheel-artist.com and choose your color. Copy the positive (if you wish also the negative) words that are associated with your color. Paste them in wordle and you are set. If Wordle doesn't work for you, you can try another "wordle type tool" at http://www.techlearning.com/default.aspx?tabid=67&entryid=364
  2. Color Swatches and their meanings.
  3. Cultural Meaning
  4. Psychology of color
  5. Interesting Facts
  6. A topic of your choice

To research your color you could......


Tips to keep in mind when designing your brochure!
  • Use color to focus attention on your main points and to improve the perception of quality.
  • Avoid trying to jam too much information into a small space. In good brochure design, less is more.
  • Don’t overlook the value of white space to bring a clean look to your design and to help accentuate key points.
  • For readability, consider using a serif type for body copy. Studies have shown that serif type is easier to read. Sans serif type is good for headlines and subheads.
  • Limit the number of font families you use. Don't use more than 3 font families in your brochure project.
Source: American Speedy Printing Centers


Color Brochure Rubric
Name:________________________________Block:_______________


Technical Assessment
CATEGORY
Points
Available

Excellent
Very
Good

Good
Not
Evident
Points
Received
Graphics
Picture quality
Use of borders around pictures
Overall Design
15
12-15
9-11
8-10
0-7
Fonts
No more than 3 font families
Uniformity of panel titles
5
5
4
3
0-1
Overall brochure quality:
1.Easy to read
2.Easy to follow
3.Folds correctly
10
9-10
7-8
4-6
0-3
Text Assessment
CATEGORY
Points
Available
Not
Evident
Good
Very
Good
Excellent
Points
Received
Editing-punctuation, verb tense, sentence structure, sentence clarity.
5
5
4
3
0-1
Content-information presented
15
12-15
9-11
8-10
0-7

TOTAL NUMBER OF POINTS:---->